Philips OneBlade: Jakten

Background

Since 2018, Philips OneBlade has partnered with Config as its go-to gaming agency. In 2024, they challenged us to create a bold new concept, resulting in the influencer campaign Philips OneBlade Cup: Jakten.

Execution

Philips OneBlade Cup: Jakten featured four Swedish streamers competing in a cat-and-mouse challenge inside Grand Theft Auto V. Together with key partners, Config integrated Philips OneBlade directly into the game, placing the product in in-game barbershops and other touchpoints for a seamless, natural fit within the campaign.

Impact

The campaign’s creativity and execution earned a nomination for Best Digital Campaign at the Mixx Awards 2025. Read more.